With the normativeness and perfection of chinese stock market , the investment ideas have been being in the transition period from value - created mode to value - discovery mode . the investment strategies which come from standard finance which preconditions are rational investor hypothesis and efficient market hypothesis are being questioned . meanwhile , other strategies originated by behavior finance and called behavior investment strategies , are gradually paid attention to by people 隨著我國證券市場的逐步規(guī)范與完善,投資理念由價值創(chuàng)造型向價值發(fā)現(xiàn)型過渡,以“理性人假設(shè)”和“有效市場假說”為前提的標(biāo)準(zhǔn)金融學(xué)作指導(dǎo)的投資策略的實用性受到人們質(zhì)疑,而以行為金融學(xué)理論作指導(dǎo)的行為投資策略日益受到人們的關(guān)注。